Aquatic Allstars launched in 2010 as Long Island's first competitive swim school, offering comprehensive instruction to serious athletes. Aquatic Allstars Outfitters is an extension of the school, providing swim apparel to local athletes and athletic facilities.
I was asked by Aquatic Allstars to develop a visual identity that would set them apart from other swim schools and spotlight their competitive coaching services. I created a strong and fluid symbol for the school that captures its energy and prestige, and can be used on both marketing collateral and swim apparel.
