Simply Stretch LA

Simply Stretch LA is a Los Angeles studio that specializes in restoring natural, pain-free movement through a range of therapeutic techniques. I was asked to create a visual identity reflective of Simply Stretch LA's holistic ethos, to be used for the studio's online presence and retail items. I chose a circular mark to signify wholeness and centeredness, coupled with progressively more flexible leaves. The leaf shapes are inspired by succulents, resilient and always stretching toward the sun, and are a nod to Simply Stretch LA's roots. 


Simply Essentials LA

Simply Essentials LA is the proprietary line of essential oils available at Simply Stretch LA's studio and online at I chose clear labels to showcase the natural crystals infused in each blend, and a corresponding color for the logo on each bottle.